New Public Safety PSAs for Santa Cruz

Santa Cruz, the original “Surf City,” is working with the California Fire Prevention Organization to produce a series of public service announcements related to water safety in the Santa Cruz area. “We’ve been partnered with Santa Cruz for a number of years, and the issue of drowning and water safety is a constant along the coast here,” reported Cal Fire Prevention’s Cameron Barrett.

The PSAs will include not only the Santa Cruz Fire Department, but other agencies that may respond to water emergencies along the California central coast. The PSAs will be broadcast in hotel closed circuit TV, on local television, and via social media through fire department and elected official websites.

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The California Fire Prevention Organization is a Non-Profit 501(c)(3) public benefit organization. We partner with cities, fire agencies and other non-profits throughout the State to deliver services and programs designed to bolster community resilience. Our wildfire, fire safety, earthquake, and first aid education, and training will save lives, and help to build a stronger California. We operate with grants and gifts, and do not take funds from a fire department’s general fund. Our highly trained members are first responders (EMS, FIRE, Etc.) and work diligently to support the communities in which we work.